I’m Juju, and before I could create a business and a life that could do my dreams justice and set me on fire every morning, I had to get the hell out of my own way. And then I had to build myself a “real” brand, so I could show the world that I meant business.
I’m not talking about logos, colors, and fonts, here. I’m talking about reaching deep inside you to find and then OWN what makes you and your business truly extraordinary. And then expressing that magnificent you-ness at the level of visibility required to live out your dreams.
For more than thirty years, I’ve been building brands. I started in the financial industry and built big, glossy identities as a corporate exec for nearly ten years. I owned a strategic branding agency for fifteen more. And then I “took my show on the road” with an online branding program designed specifically for entrepreneurs. I’ve got an undergrad in creative writing and an MBA, and more experience helping business owners express themselves than you can shake a stick at.
But branding isn’t my only jam. In 2015, at the age of 47, I had a break-through (following a break-down) about my potential as a midlife woman. And I set out on a journey, talking with hundreds of midlife women “on the verge.” Women who aspire to something more. Women who are ready to break through, break out, and show their stuff in a way they’ve never done before. And I’ve come to understand that as midlife women, we’re plagued by some pretty nasty beliefs about our value as we age.
So I developed an approach to branding specifically for midlife women that’s different than any other you’ll find: it’s equal parts strategy and soul-searching. It’s rooted in self-confidence and resilience every bit as much as tactics and messaging.
In response to my work with midlife women, I wrote my first book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide to Turning Midlife into PrimeTime. I launched two blogs and several online courses. I developed a following of nearly 50,000 people. I established a coaching practice and started speaking from stage. And I made the inspired choice to share my 25 years of branding juju exclusively with PrimeTime women. In short, I SHOWED UP FOR MYSELF. And at 52 years old, I’m better than I’ve ever been.
Here’s the great news: you can show up for yourself, too. And I’m dying to help you.
Look, you’re on the verge for a reason. You’ve done the work to obtain mastery. You’ve put in the hours to carve out a level of success that’s legit. You’re the real deal.
And so you HEAR THE CALL. (It only comes to those who can answer it, my friend.)
But that next level? It requires expansion. And expansion takes awareness, and confidence, and a whole lotta nerve.
If you wanna break through and live out the dream, you’re gonna have to BLOW UP the way you see yourself… and then SHOW UP in a way that makes everyone see that you’re the bee’s knees.
It’s not about you
looking the part.
It’s not about you
saying the right things.
It’s not about you
doing what it takes.
During this intimate, soul-level experience of your own essence, you’ll discover the gorgeous “sweet spot” where your one-of-a-kind gifts intersect with the deepest hopes and dreams of the clients you long to serve.
During these three days of digging deep and stepping up, we’ll chill at The Point on Mission Bay in the heart of sunny San Diego. A 20-minute drive from the San Diego International Airport, you’ll be smack-dab in the middle of the quintessential “beach scene” with ample opportunities to explore, soak up the sun, participate in water sports, shop the local boutiques, and sample some of the city’s best cuisine.
Just a short walk from the waves and the boardwalk of Mission Beach and the iconic shops and rollercoaster at Belmont Park, you’ll settle into the laid-back, surf-loving lifestyle of America’s Finest City.
Whether you’re looking to scale your visibility and influence, up-level your income and client roster, emerge as a thought-leader or industry expert, or be a catalyst for change and transformation, through an entirely unique combination of group workshops, exercises in self-discovery, experiences that push you to your own edge, and hot seats that facilitate transformation, you’ll develop the clarity, confidence, and understanding of true strategic branding to take massive action toward your wildest imaginings.
The Essence Experience is not a lesson in marketing. Rather, it’s a profound interactive experience directed at unearthing what makes you truly exceptional and empowering you to speak it aloud.
As an added benefit of this soul-centered event, you’ll become part of a community of powerful midlife women who are on the verge. Together you’ll share breakthroughs, laughs (and possibly tears), invaluable insights, and beautiful forward movement toward creating a brand big enough to house your business and your future dreams.
Flights, sleeping accommodations, breakfast, and dinners are not included in retreat pricing.
“Juju has that uncanny ability to draw out what I didn’t know was there. She has an amazing gift for facilitating deep transformation, whether it is with an individual or a group, leaving people with hope, a clear direction, and inspired action. She’s also funny and smart… maybe the biggest smarty-pants you’ll ever meet. When you have Juju on your team, you’re unstoppable.”
– Pam Dibbs, Executive Coach and Comedic Speaker
“Before I met Juju, I was getting clients here and there, and wherever I could get them… but there was no strategy behind it. I had thousands of ways of articulating what I did. And I would just talk, and talk, and talk. Juju helped me distill my message through exercises that uncovered who I am as a person, and what I care about as a human. She is an extraordinary expert. Not only in the field of branding. She has the ability to really dig deeper and facilitate the uncovering of things I never expected. After my work with Juju, I left my full-time job, opened my own business, replaced my salary, and gave myself the freedom to do what I want, how I want, when I want.”
– Julie Veitch, Inner Core
“Juju’s heart-felt guidance creates a cone of safety for women to share their deepest fears, transforming embarrassment or shame into the undeniable truth about our radiance. I discovered fundamental illusions I had about my worthiness (feeling like a fraud), which Juju transmuted to an acceptance of my intelligence and power… so that my soul could own it.”
– Joy Osaka-Lu, Founder, One Ripple
“I first reached out to Juju because I was having trouble trying to communicate my message to my ideal clients. It seemed that the words that were important to me were not resonating with them. I had spent four months investing in radio advertising, running between 60 and 80 spots per month, and never got a single client. I love the way Juju teaches. She breaks things down so simplistically—but totally digs deep. And once I began implementing the changes in my message, it turned my business around. Juju helps you find clarity so fast. I became incredibly confident and felt so empowered because I was taking my business to a whole new level. Over the course of a year, my business grew by 900%. And the customers I got were customers who stayed.”
– Michelle Vaeri, Founder, MV Skin Consulting
We’ll be meeting each day at The Point—a totally unique event venue in Mission Bay. Special discount pricing as well as transportation to and from the retreat venue has been arranged at The Dana Hotel close by. You’re certainly not required to stay at The Dana, though. San Diego is FILLED with fabulous hotels, and the Mission Bay/Mission Beach area has a delightful selection of rental properties available through websites such as Airbnb.com and VRBO.com.
We will meet from 10:00 a.m. to 6:00 p.m. each day from October 18 – 20, 2019.
Lunch will be provided on-site each day. Breakfast and dinner will be on your own. If you choose to stay at The Dana, discount breakfast is provided. Additionally, there are LOADS of restaurants and coffee shops in the Mission Bay/Mission Beach area.
Each participant will have the opportunity to participate in two hours of water sports—right on site at the event venue—on a specific afternoon. Options include stand-up paddleboarding, pedal boats, and single and two-person kayaks. For those who choose not to participate in water sports, there’s shopping close by and the sunbathing and relaxing available on the beautiful sands of Mission Bay or Mission Beach is second-to-none.
October is one of the most beautiful months of the year in San Diego. Temperatures generally range from the mid 60’s to mid 70’s, and October has historically been a month with very low rain-fall.
Casual, comfortable clothes, a jacket for evening, a swim suit, and a stellar attitude.
The Essence Experience is for women who are on the verge of something GREATER. If you already have a brand—this weekend is designed to help you take it next level. The experience is geared toward you discovering and learning to communicate the VALUE of your essence—and its transformational impact on the lives of your ideal clients—at the highest levels. Women who create breakthrough brands for their essence take expert positions, lead tribes, introduce novel ideas to the world, and change lives… all with the highest level of visibility. If you already have a brand, this weekend will give it the heart and soul it needs to truly soar.
The Essence Experience was designed for midlife women entrepreneurs who are “on the verge” of something bigger… or ready to significantly increase their visibility and impact.
You will absolutely SLAY this experience if you are:
Your payment for The Essence Experience includes all of the curriculum (10-6 each day), lunches for three days, and two hours of water sports at The Point. Accommodations, airport transfers, transportation to and from the retreat site from any hotel OTHER than The Dana, breakfasts, and dinners are NOT included.
Planning an event like this requires tremendous advance effort and lots of up-front cash flow. For that reason, I don’t provide refunds. However, if you decided to cancel more than four weeks prior to the event date, I will apply your payment toward the purchase of another program I offer, or one-on-one coaching with me.