When I first started working with my client, Rebecca (real woman—fake name), she told me that she’d been losing business. More specifically, the enrollment in her pre-school was down. And she needed to bring in a new group of kids quickly, or the business would begin to suffer financially.
What’s more, Rebecca had been out of her business for some time. While she still owned and operated the pre-school she’d purchased nearly three decades earlier, she hadn’t been present to it in a number of years (she’d been kickin’ back and bein’ grandma). And she wasn’t sure what levers to pull in order to make things happen quickly.
Rebecca is positively PRIMETIME. She just turned 62. She’s an awesome implementor. She’s got the patience of a saint (she owns a pre-school, for goodness sake!) and is so delightfully pleasant to be around that I can’t wait to call her each week.
Rebecca is NOT, however, many of the things we think we must be in order to slay in business today. She’s not especially tech-savvy. She’s not a social media maven—in fact, it’s very new to her. She’s not experienced with marketing or advertising. She doesn’t have a blog, a podcast, an email list or a “following.” And she’s not working 60 hours a week, burning the midnight oil to make her business work.
Despite all of that, Rebecca solved her problem inside of 90 days. She replaced the students she’d lost and then added THREE TIMES AS MANY more, before she ever had to worry about the financial consequences of not doing so.
And here’s the clincher:
>>She did not advertise.
>>She did not do a big social media “campaign.”
>>She did not buy leads or make marketing investments.
Instead, she developed the three things that all great brands have:
–The RIGHT mindset for increased visibility and influence,
–The RIGHT message for impact and sales, and
–The RIGHT platform for her to deliver that message.
She revitalized her business and exceeded her goals by 300% in less than 90 days. Working part-time. At age 62.
Rebecca is wonderful and I love her. But she doesn’t have superpowers. She’s just like you and me. And if she can do it, you can do it, as well.
I’m hosting a LIVE FREE TRAINING about these three very specific aspects of branding. I’ll talk more about Rebecca and a couple of my other clients who are crushing in much the same way. PrimeTime women who mastered mindset, message, and platform and changed the trajectory of their businesses as a result.
Grab your seat for the training here.
But do it quickly. There are only 100 seats available.
And at the end, I’ll do a LIVE Q&A where you can ask me questions specific to YOUR business and YOUR situation.
And then blow up.
Rebecca is one in a million. But her results surely don’t have to be.
Straight from the heart,