A few days ago I saw a friend Tweet this:
Any emails with the word COVID-19 or VIRUS in them are going straight to the trash. I’ve had enough.
And I’m not gonna lie, I’ve felt the same way. It seems like every company I’ve ever done business with has written to tell me of their plan for the virus. It’s all I see on the news. It’s all I see on social media. There’s so much unbelievable noise.
At the same time, I run my business online. And so do the lion’s share of my clients and followers. And those who run brick-and-mortar businesses may now be forced to take their services online.
And I keep hearing the same question over and over again:
How do I break through the noise?
How do I get people to listen to what I have to say?
The answer is simpler than you might think:
Say something clear and simple that matters to your ideal clients.
Find out what they’re thinking, what they’re missing, and what they don’t know. And then show up and provide the answers.